Alexis Ohanian talks about design, community, and marketing in a great set of video over at General Assembly (that blissfully designy startup space in NYC). If you’re doing or even thinking of doing a startup, this is required watching.
Renowned entrepreneur and Reddit cofounder Alexis Ohanian will inspire you to think of unique ways to connect with your customers, and to build a community of users who want your business to succeed. In this class, you’ll learn some key branding, marketing, and user experience principles, plus specific tactics and strategies that you can use to create a company people love.
The farther away you are from a situation, the harder it is to empathize. If you’ve not been a minority in a group before (especially in a career-type setting), then it is hard to even imagine what that’s like. A male friend recently came to me and told me about a childcare situation he was in where he was the only male. In this group of females, he was already feeling a bit apprehensive when one of them made a joke about him being a pedofile, and why was he there, etc. etc. He didn’t think the woman meant anything malicious, but was instead just clueless. Unfortunately, her insensitivity left my friend feeling hurt and even more awkward than before. Even though he loved working with kids, it tainted his whole experience, and made him question whether or not he even wanted to continue. A few synapse connections later, my friend came to me and said “now I know what you guys must feel like in this industry. I’m really sorry on behalf of us all.
- Elizabeth Naramore on why empathy is important, and how hard it is for guys to understand what it’s like to be a woman in tech.
I always struggle trying to figure out what typefaces go together, and usually end up defaulting to clean Helvetica or humanist Lucida to avoid a faux pas. This website takes the guess work out, love it!
There is a lot of speculation about Facebook’s $1bn acquisition of Instagram. Regardless of how much Instagram is actually “worth” (value is in the eye of the beholder), here is my perspective on how it might have gone:
Facebook realizes that in order to keep winning the social network game,…
Think about this: decisive, breakthrough creative decision-making is almost always made by one, two, possibly three minds working in unison, take it or leave it. Collective thinking usually leads to stalemate or worse. And the smarter the individuals in the group, the harder it is to nail the idea. Certainly in my experience as a mass communicator and cultural provocateur, I know this to be absolutely true: group thinking and decision-making results in group grope.
The test of whether people love what they do is whether they’d do it even if they weren’t paid for it—even if they had to work at another job to make a living. How many corporate lawyers would do their current work if they had to do it for free, in their spare time, and take day jobs as waiters to support themselves?
Yeah! bikers represent! I can’t tell you how many times I’ve been nearly killed by left turning cars and cars doors blocking the bike lane. And yes, sharing the road means cyclists have the legal right to ride in the middle of the street, it’s often safer because you can see us. If you cars don’t like our speed, give us dedicated bike lanes and you’ll never be stuck behind us again.
If you want to take on a problem as big as the ones I’ve discussed, don’t make a direct frontal attack on it. Don’t say, for example, that you’re going to replace email. If you do that you raise too many expectations. Your employees and investors will constantly be asking “are we there yet?” and you’ll have an army of haters waiting to see you fail. Just say you’re building todo-list software. That sounds harmless. People can notice you’ve replaced email when it’s a fait accompli.
I love this talk. In 2010 we spent 9 months traveling around the world, living out of a shared carryon. I had 2 pairs of shoes and 3 outfits, and felt a lightness and freedom I’ll never forget. Now that I’m back and settled into Palo Alto, I know that when it feels like I need a bigger closet, I just need to get rid of clothes.